Podcasts are THE new media of the masses… and it’s only growing!

That’s my interpretation of the results Edison research released from their January/February 2015 survey.

Why would I say that?

• Because the number of people listening to podcasts is growing every year.
• Because those who do listen, usually listen to as many as 6 podcasts each week.

It’s a survey filled with insights regarding the general target market of EVERY podcaster…

and it gives plenty of info on how you and I can increase the likelihood that our podcast is found and listened to by people who WANT the niche information we have to distribute.

In this episode, I outline the findings of the survey, and what I think it means for podcasters.

The Podcast Consumer 2015 from Edison Research

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