Why do YOU (personally) produce the content you do?

That’s something I’d refer to as your “Podcast WHY” (hat-tip to Simon Senek)

If you don’t know WHY you are producing your podcast, you’re going to make lots of fly-by-the-seat-of-your-pants decisions that may or may not work.

That’s the OPPOSITE of…

  • strategy
  • a plan
  • intentionality

(and yes, I know those are all basically the same thing… thus my point)



podcasting can change the world (1)

QUESTION 1: How are you trying to change the world?

You started your podcast to make a difference in some way. What is that difference?

Do you know?

If not… how are your listeners going to know?

Here are some questions you can ask yourself to figure it out

  • How do you want people to be impacted and changed as they listen to your podcast?
  • What benefits do you want to provide through your podcast content?
  • What needs are you meeting?
  • What audience are you trying to reach?

Do the work. Answer these questions.

Your podcast — and your audience — will thank you for it.

Is your podcast trying to right a wrong

QUESTION 2: What wrong are you trying to make right?

Are you trying to change something that is WRONG in the world through what you record each episode?

Are you trying to help people see, think, or live rightly?

A podcast is a great way to influence people in positive ways.

That’s because they are putting your content (world-changing content) in their ear-buds episode after episode.

But you won’t be able to make that change until you are clear about what you’re trying to accomplish.

So get busy figuring that out.

what gap does your podcast fill (1)

QUESTION 3: What gaps are you filling in the lives of real people?

Your podcast is reaching very REAL people every day.

What difference is it making in their lives and how is it affecting them?

You need to know what you INTEND the answers to those questions to be. If you don’t, you’ll be shooting in the dark.

So ask yourself: What do you give to your listeners in return for the time they invest in listening to your podcast?

Your answer needs to be COMPELLING, and IMPORTANT from THEIR perspective.

When people feel SO BLESSED by what you share in your episodes, they will naturally gravitate to the things you offer in terms of services, products, joint-ventures, affiliate programs, etc.

That’s a no-brainer.

what revs your motor about your podcast topics

QUESTION 4: What about your podcast’s topics turns your crank, revs your motor, OR makes you passionate?

This is a BIT of a different way to look at this issue of WHY… but stick with me for a moment.

When you analyze why YOU are so excited about your topics, you’ll tap into SOME of why your ideal audience will be passionate about it as well.


Because podcast audiences RELATE TO the host of the podcasts they listen to… in some way.


  • Understand their passion through your expression of your passion
  • Identify their problems through the way you talk about them (and the solutions)
  • A point of motivation through the way you address solutions to their issues

So get in touch with what YOU feel about your topics and get clear on it.

Write them down.

Memorize them.

Put them on a poster in front of you every time you record your show.

That helps you keep the REASONS you’re doing what you do, front and center.

1 why you need to be clear on your podcast why (1)

Here is why answering those questions is so important…

Podcasting can be a slog…that’s the simple truth. If you don’t have a cleary WHY in your mind as to why you are podcasting, it will start to become a drain and you won’t make out of it what you want to, because YOU aren’t into it!

And when you aren’t into your own podcast; your audience will become disinterested as well.

Clear answers to these questions carry you through the inevitable ups and downs.

Podcasting will ALWAYS have rough patches, but if you know why you are doing it you will be able to stick them out!

A very clear PERSONAL why will get you through the tough times, and motivate you through the good times.

Do you CLEARLY know the “why” behind your podcast?

Reach out to us if you have questions or would like help thinking through your why!


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