118: Podcast SEO – How To Rank Your Show Notes Pages On Google

https://podcastfasttrack.com/

Too often we podcasters are guilty of shouting into the crowd that already knows about us, already listens to our show – and we forget all about Podcast SEO – to establish and grow a NEW audience.

This episode is about THAT.

It’s a long one – BUT FULL OF PRACTICAL GOODNESS!

strap on your seatbelt, grab your note-taking device, and get your show notes rocking for better organic SEO for your podcast.

EVERYTHING COVERED ON THIS EPISODE

What you’ll hear on this episode about Podcast SEO

• [2:13] Why our podcasts NEED to be found on Google, etc. – and why what worked in the past doesn’t always work these days
• [4:16] How show notes serve listeners as a resource and how they leverage SEO
• [6:58] Ways that Google has changed in the last few years – and why it matters to podcasters
• [9:26] Let me count the ways your show notes format needs to change – and tell you why
• [12:33] View your approach like a domino effect – 1, 2, 3, 4, 5 – BOOM!
• [17:45] Keywords: They are still relevant but they work differently for SEO in 2018
• [21:58] Keyword best-practices and tips learned the hard way
• [25:48] Titles: Here’s how to make your titles the best they can be
• [29:05] The text on the page: how to make yours helpful and SEO rich
• [31:20] Image best practices – and how to pull it off
• [34:00] You want to use LINKS the right way – Google cares about this stuff
• [36:07] Rich media resources can make the page BOOM for readers/users
• [37:30] Commenting and Calls To Action: How you can do it in a smart way!
• [39:15] Why an embedded audio player makes a HUGE difference. It’s spelled “Dwell Time”
• [41:14] A non-SEO value page hack: Subscription options!

GENERAL RESOURCES MENTIONED ON THIS EPISODE

See the show notes page here for EVERY link and resource connected to this episode: https://podcastfasttrack.com/118 

• Podcast consulting that makes a difference. https://PodcastFastTrack.com/consulting
• Yoast SEO Plugin: https://yoast.com/wordpress/plugins/seo/
• Episode 20: Why You Need Great Show Notes: https://podcastfasttrack.com/20
• Episode 21: 1st Step to Epic Show Notes: https://podcastfasttrack.com/21
• Episode 22: Step 2 to Epic Show Notes: https://podcastfasttrack.com/22
• Episode 23: Step 3 to Epic Show Notes: https://podcastfasttrack.com/23
• Episode 47: Podcast Show Notes That Work: https://podcastfasttrack.com/47

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