What is the best way to reach out to influencers and guests you REALLY, REALLY, REALLY want to be on your podcast? In this series I’m going to walk you through everything from reaching out to guests to the practical parts of how you get the conversation scheduled, what you can do to make it easy for them to say “Yes” to you, and the promotion and follow-up that needs to happen all along the way. If you want to reach out to influencers effectively, I suggest you take the time to listen to this episode.
[2:58] Dream big! Create a list of the influencers you would LOVE to have on your podcast.
If you don’t know who you would like to have as a stellar guest on your podcast then you’re never going to reach out to them. You’ve got to think outside the realm of reality to dream a little. What does that mean? You’ll hear my version of getting outside the box of current reality in this section of the episode. You’re going to be challenged to step outside your comfort zone for the sake of growth – to put you into a place of risk and opportunity all at the same time.
[6:16] Do your homework about your guests.
Homework. In school, I HATED homework. But when it comes to life, business, etc. you’ve got to work hard to create the reality you want. So, as you look at the bullet point list of ideal influencers you want to have as a guest on your podcast, you need to understand exactly why that person is a fit for your audience. You need to know exactly why that guest would bring great value to your show.
[8:45] Focus on the benefit it will be to YOUR GUEST to appear on your podcast.
Once you understand WHO is the best guest to have on your podcast you have to begin to craft the correspondence you’re going to send to them that invites them to be a guest on your podcast. You need to do this in a way that makes it obvious that you want to add value to what they are doing. In short, you want to help them. Your outreach to influencers in your niche has to be aimed at benefitting those you’re reaching out to. It’s called relationship marketing, it’s called SOCIAL sales – and you’ll get a lot more traction when you approach it that way. I’m walking through the mindset and the practice of doing this well, on this episode.
[17:17] How are you practically going to connect with the influencer in your space?
When it comes to reaching out to those who are the influencers in your niche, what’s the best way to reach out to them? Email? A contact form? Social media? A phone call? There are LOTS of options but are there specific ways that are better than others? Yes, there are. What are they? My answer is that “it depends.” You knew that was coming, didn’t you? 🙂 On this episode I’m going to unpack that answer to help you think through what it will take to reach those who will bring such great value to your audience.
[24:22] Tools to make it easier for the influencer to say “yes.”
When you reach out to the influencer you’re hoping will agree to be on your podcast you need to make it easy for them to say, “Yes.” Who do you do that? Through making it convenient for them to schedule a time to have the conversation, to provide you the resources you need to make their episode the best it can be, and more. I walk through the details of making it practically possible for that guest to join you on your podcast.
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