Why do YOU (personally) produce the content you do? That’s something I’d refer to as your “Podcast WHY” (hat-tip to Simon Senek) If you don’t know WHY you are producing your podcast, you’re going to make lots of...
Here is a simple question that shows the power podcasting has for B2B… Would your company benefit more from a FREE Super Bowl half-time commercial or… from 30 minutes a week, year after year, providing engaging and valuable content to your ideal prospects?...
Podcasts work as a POWERFUL B2B marketing and sales tool, NO DOUBT Decision-makers are always looking for better ways to drive revenue and market share… and podcasts are one of the most user-friendly ways they can do that research in spare moments like commuting...
I think we all want to know what it takes to make our podcasts better. But before we get there, we also want to make sure that we don’t START our show with a whimper (can you say, “wimpy?”) The best way to START right is to do so with the right END...
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